BRONZE PACKAGE
Deliverables
Ayurooms will deliver the following over a 30-day cycle:
40 Social Mentions
✓ 10 mentions on Instagram posts
✓ 10 mentions on Instagram stories
✓ 10 mentions on Facebook posts
✓ 10 mentions on LinkedIn posts
20 Creatives
✓ 10 creatives for Instagram post
✓ 10 creatives for Instagram stories
Wellness Writing
✓ 10 write-ups for Instagram posts
Monthly Report
In addition to the above, we will provide you with a written report on:
✓ Top 5 performing posts
✓ Top performing hashtags
✓ Lessons learned from recent posts
✓ Best practices for improving results
Finally, at the end of each cycle, we will transfer all creatives and digital assets to you.
40 Social Mentions
✓ 10 mentions on Instagram posts
✓ 10 mentions on Instagram stories
✓ 10 mentions on Facebook posts
✓ 10 mentions on LinkedIn posts
20 Creatives
✓ 10 creatives for Instagram post
✓ 10 creatives for Instagram stories
Wellness Writing
✓ 10 write-ups for Instagram posts
Monthly Report
In addition to the above, we will provide you with a written report on:
✓ Top 5 performing posts
✓ Top performing hashtags
✓ Lessons learned from recent posts
✓ Best practices for improving results
Finally, at the end of each cycle, we will transfer all creatives and digital assets to you.
Pricing
The Bronze package costs: INR 20,000 + GST
Frequency of posts
The frequency of posts will depend on the package chosen. The Bronze package includes 10 posts (roughly one post every three days) across three social platforms: Instagram, LinkedIn and Facebook. In addition, there will be 10 stories posts on Instagram tagged to your resort's profile. To achieve maximum visibility and impact, we may decide to post more frequently on the weekends as opposed to weekdays. We will monitor posts closely, adjust the schedule of posts based on results, and share lessons learned in our monthly report to you.
Why social mentions matter
Third-party mentions (TPMs) of your brand on social media are extremely valuable, not only in the eyes of your potential customers, but also, in the eyes of Google, Instagram and other "powers" who decide who should see your content and where. When a company promotes itself on social media, it has very limited reach because every business is doing the same. However, when a neutral and independent third party, such as Ayurooms, mentions and promotes your business online, Google and Instagram take note and reward your brand with greater visibility in the form of more impressions, more likes, more followers and even improved SEO. In short, it pays to have others promote you.
Our Bronze Package includes at least 40 social mentions, i.e. endorsements of your brand by Ayurooms on our social media channels, especially Instagram. We will explicitly name your resort in 10 unique posts, published on three platforms: Instagram, Facebook and LinkedIn. We will tag your resort and mention your resort's location on all posts and 10 Instagram stories, so that our followers and other audiences can directly find your resort's profile on Instagram and other platforms.
In our Silver Package, we include Twitter. Learn more
In our Gold Package, we include both Twitter and Google My Business. Learn more
Our Bronze Package includes at least 40 social mentions, i.e. endorsements of your brand by Ayurooms on our social media channels, especially Instagram. We will explicitly name your resort in 10 unique posts, published on three platforms: Instagram, Facebook and LinkedIn. We will tag your resort and mention your resort's location on all posts and 10 Instagram stories, so that our followers and other audiences can directly find your resort's profile on Instagram and other platforms.
In our Silver Package, we include Twitter. Learn more
In our Gold Package, we include both Twitter and Google My Business. Learn more
Branding of creatives
All creatives used throughout the campaign will be marked with the Ayurooms monogram or logo. Please visit Ayurooms on Instagram to see examples of our post. The creatives should not contain your branding for three reasons:
1. Each post must be perceived as a neutral, third party endorsement of your resort. By placing the Ayurooms monogram and/or name on an image, it effectively functions as a "mark of approval."
2. We do wish to create any conflict with your brand image, brand guidelines or logo usage guidelines. Therefore, in order to avoid using your logo incorrectly, we will simply not use it.
3. The images and posts on Ayurooms social media is designed to look distinct from other travel companies, hotels and resorts. If our content and your content have the same branding, it may be perceived that we are being paid to endorse you. It is better to avoid this perception, so that the post appears as neutral and independent as possible.
1. Each post must be perceived as a neutral, third party endorsement of your resort. By placing the Ayurooms monogram and/or name on an image, it effectively functions as a "mark of approval."
2. We do wish to create any conflict with your brand image, brand guidelines or logo usage guidelines. Therefore, in order to avoid using your logo incorrectly, we will simply not use it.
3. The images and posts on Ayurooms social media is designed to look distinct from other travel companies, hotels and resorts. If our content and your content have the same branding, it may be perceived that we are being paid to endorse you. It is better to avoid this perception, so that the post appears as neutral and independent as possible.
Videos
Instagram reels, short films, and IGTV content are not included in the Bronze Package. However, you may request these as "adds-on" with additional costs.
Add-ons
Instagram allows videos to be posted in various formats: stories, reels, short films as native posts, and IGTV for films exceeding one minute in length. Ayurooms offers editorial services for all such films. Our charges are follows:
- Video Story (15 sec): INR 2,000 + GST
- Instagram Reel (30 sec): INR 3,000 + GST
- Short Film (40 to 60 sec): INR 4,000 + GST
- Long Film (1 to 3 min): INR 8,000 + GST
We also offer photography and videography services. We have both a foreign European team as well as a domestic Indian team, both of which offer outstanding photography and videography skills. Our European team has the added advantage of being able to shoot high-quality footage of Ayurvedic treatments without having to hire external models. Contact us for details.
- Video Story (15 sec): INR 2,000 + GST
- Instagram Reel (30 sec): INR 3,000 + GST
- Short Film (40 to 60 sec): INR 4,000 + GST
- Long Film (1 to 3 min): INR 8,000 + GST
We also offer photography and videography services. We have both a foreign European team as well as a domestic Indian team, both of which offer outstanding photography and videography skills. Our European team has the added advantage of being able to shoot high-quality footage of Ayurvedic treatments without having to hire external models. Contact us for details.
Reporting
At the end of every cycle or campaign, we will give you a report that highlights the top performing posts and the reasons why they performed well. We will also share the top performing hashtags, so that your own social media team may use these. We will also share lessons learned and best practices, which your social media team can apply.
Commitment
There is no monthly commitment or retainer expected. You can opt-out of this service at any time.
More Packages
Silver Package✓ 15 mentions on Instagram stories
✓ 15 mentions on Instagram posts ✓ 15 mentions on Facebook posts ✓ 15 mentions on LinkedIn ✓ 15 mentions on Twitter ✓ Report on top 7 posts ✓ All content transferred to you |
Gold Package✓ 20 mentions on Instagram stories
✓ 20 mentions on Instagram posts ✓ 20 mentions on Facebook posts ✓ 20 mentions on LinkedIn ✓ 20 mentions on Twitter ✓ 20 mentions on Google My Business ✓ All content transferred to you |
Questions & Answers
What is the difference between the Bronze package and the Silver package?
The Silver package includes 75 social mentions, whereas the Bronze package includes only 40 social mentions. The Bronze package includes coverage on three social platforms: Instagram, LinkedIn, and Facebook. In the Silver package, we also include Twitter, in addition to Instagram, Facebook, and LinkedIn. At the end of the cycle, you will also receive far more content with the Silver package, as we will transfer to you 45 unbranded creatives and 30 write-ups for posts, whereas in the Bronze Package offers only 20 unbranded creatives and 10 write-ups for posts.
What is the difference between the Silver package and the Gold package?
The Gold package includes 120 social mentions, whereas the Silver package includes only 75 social mentions. The Gold package covers five social platforms: Instagram, LinkedIn, Facebook, Twitter and Google My Business. In the Silver package, we do not mention your brand on Google My Business. The Gold Package is far more valuable because of the direct endorsement on Google's own social platform. At the end of the cycle, you will also receive more content with the Gold package: we will transfer to you 60 unbranded creatives and 40 write-ups for posts, whereas in the Silver package offers only 45 unbranded creatives and 30 write-ups that you can rebrand, recycle and repost on your own channels.
What inputs are you expected to provide?
In order to prepare the creatives for each campaign, we request you to share the latest and highest quality photos of your resort. The photos should be raw, high resolution, unedited, and unbranded, if possible. We will undertake all finishing and enhancements on our end. We will also use photos from our own in-house footage, where relevant and applicable to your resort.
Get in touch
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