GOLD PACKAGE
Deliverables
Ayurooms will deliver the following over a 30-day cycle:
120 Social Mentions
✓ 20 mentions on Instagram posts
✓ 20 mentions on Instagram stories
✓ 20 mentions on Facebook posts
✓ 20 mentions on LinkedIn
✓ 20 mentions on Twitter with backlink
✓ 20 mentions on Google My Business
60 Creatives
✓ 20 creatives for Instagram post
✓ 20 creatives for Instagram stories
✓ 20 creatives optimized for Twitter
Wellness Writing
✓ 20 write-ups for Instagram posts
✓ 20 write-ups optimized for Twitter
Monthly Report
In addition to the above, we will provide you with a written report on:
✓ Top 10 performing posts
✓ Top performing hashtags
✓ Lessons learned from recent posts
✓ Best practices for improving results
Finally, at the end of each cycle, we will transfer all creatives and digital assets to you.
120 Social Mentions
✓ 20 mentions on Instagram posts
✓ 20 mentions on Instagram stories
✓ 20 mentions on Facebook posts
✓ 20 mentions on LinkedIn
✓ 20 mentions on Twitter with backlink
✓ 20 mentions on Google My Business
60 Creatives
✓ 20 creatives for Instagram post
✓ 20 creatives for Instagram stories
✓ 20 creatives optimized for Twitter
Wellness Writing
✓ 20 write-ups for Instagram posts
✓ 20 write-ups optimized for Twitter
Monthly Report
In addition to the above, we will provide you with a written report on:
✓ Top 10 performing posts
✓ Top performing hashtags
✓ Lessons learned from recent posts
✓ Best practices for improving results
Finally, at the end of each cycle, we will transfer all creatives and digital assets to you.
Pricing
The Gold package costs: INR 50,000 + GST
Why social mentions matter
Third-party mentions (TPMs) of your brand on social media are extremely valuable but often overlooked and ignored by traditional digital marketing agencies. TPMs are an indirect form of reviews. They matter not only to customers, but also to Google, Facebook, Instagram and other social platforms. Ultimately, it is they who decide who will see your content and who will not. If we promote only our own brand on social media, it has limited reach and impact because most businesses promotes themselves only. However, when a neutral third party, such as Ayurooms, mentions and promotes your brand, Google and the respective social platforms begin to notice and accordingly reward your brand with greater visibility: more impressions, more likes, more followers, more website visitors and better ranking on search engines.
Our Gold Package includes 120 social mentions, i.e. endorsements of your brand by Ayurooms on social media. We will explicitly name your resort in 20 unique posts, published on five platforms: Instagram, Facebook, LinkedIn, Twitter, and Google My Business. In addition, we will tag your resort on 20 Instagram stories, so that our followers and other audiences can directly find your resort's profile on Instagram and other platforms. Our Tweets will include a link to your website, which benefits your SEO ranking because Google's search engine monitors and crawls tweets.
Our Gold Package includes 120 social mentions, i.e. endorsements of your brand by Ayurooms on social media. We will explicitly name your resort in 20 unique posts, published on five platforms: Instagram, Facebook, LinkedIn, Twitter, and Google My Business. In addition, we will tag your resort on 20 Instagram stories, so that our followers and other audiences can directly find your resort's profile on Instagram and other platforms. Our Tweets will include a link to your website, which benefits your SEO ranking because Google's search engine monitors and crawls tweets.
Frequency of posts
The frequency of posts will depend on the package chosen. The Gold package includes 20 posts (two posts every three days) across five social platforms: Instagram, Facebook, LinkedIn, Twitter and Google My Business. In addition, there will be 20 stories posts (two stories every three days) on Instagram tagging your resort's profile. We will publish the posts at different times, to reach different geographies and audiences. We will monitor posts closely and adjust the schedule of posts based on results.
Branding of creatives
Where appropriate, our creatives will be marked with the Ayurooms monogram or logo. Please visit Ayurooms on Instagram to see examples of our post. The creatives should not contain your branding for three reasons:
1. Each post must be perceived as a neutral, third party endorsement of your resort. By placing the Ayurooms monogram on a given image, it effectively functions as a "mark of approval."
2. We do wish to create any conflict with your brand image, brand guidelines or logo usage guidelines. Therefore, in order to avoid using your logo incorrectly, we will simply not use it.
3. The images and posts on Ayurooms social media are designed to look distinct from other travel companies, hotels and resorts. If our content and your content have the same branding, it may be interpreted by users that we are being paid to endorse you. It is better to avoid this perception, so that the post appears as neutral and independent as possible.
1. Each post must be perceived as a neutral, third party endorsement of your resort. By placing the Ayurooms monogram on a given image, it effectively functions as a "mark of approval."
2. We do wish to create any conflict with your brand image, brand guidelines or logo usage guidelines. Therefore, in order to avoid using your logo incorrectly, we will simply not use it.
3. The images and posts on Ayurooms social media are designed to look distinct from other travel companies, hotels and resorts. If our content and your content have the same branding, it may be interpreted by users that we are being paid to endorse you. It is better to avoid this perception, so that the post appears as neutral and independent as possible.
Videos
Instagram reels, short films, and IGTV content are not included in the Gold Package. However, you may request these as "adds-on" with additional costs.
Add-ons
Instagram allows videos to be posted in various formats: stories, reels, short films as native posts, and IGTV for films exceeding one minute in length. Ayurooms offers editorial services for all such films. Our charges are follows:
- Video Story (15 sec): INR 2,000 + GST
- Instagram Reel (30 sec): INR 3,000 + GST
- Short Film (40 to 60 sec): INR 4,000 + GST
- Long Film (1 to 3 min): INR 8,000 + GST
We also offer photography and videography services. We have both a foreign European team as well as a domestic Indian team, both of which offer outstanding photography and videography skills. Our European team has the added advantage of being able to shoot high-quality footage of Ayurvedic treatments without having to hire external models.
- Video Story (15 sec): INR 2,000 + GST
- Instagram Reel (30 sec): INR 3,000 + GST
- Short Film (40 to 60 sec): INR 4,000 + GST
- Long Film (1 to 3 min): INR 8,000 + GST
We also offer photography and videography services. We have both a foreign European team as well as a domestic Indian team, both of which offer outstanding photography and videography skills. Our European team has the added advantage of being able to shoot high-quality footage of Ayurvedic treatments without having to hire external models.
Reporting
At the end of every cycle or campaign, we will give you a report that highlights the top performing posts and the reasons why they performed well. We will also share the top performing hashtags, so that your own social media team may use these. We will also share lessons learned and best practices, which your social media team can apply.
Commitment
There is no monthly commitment or retainer expected. You can opt-out of this service at any time.
More Packages
Bronze Package✓ 10 mentions on Instagram stories
✓ 10 mentions on Instagram posts ✓ 10 mentions on Facebook posts ✓ 10 mentions on LinkedIn ✓ Report on top 5 posts ✓ Report on hashtags & key lessons ✓ All content transferred to you |
Silver Package✓ 15 mentions on Instagram stories
✓ 15 mentions on Instagram posts ✓ 15 mentions on Facebook posts ✓ 15 mentions on LinkedIn ✓ Report on top 7 posts ✓ Report on top 7 posts ✓ All content transferred to you |
Questions & Answers
What is the difference between the Bronze package and the Silver package?
The Silver package includes 75 social mentions, whereas the Bronze package includes only 40 social mentions. The Bronze package includes coverage on three social platforms: Instagram, LinkedIn, and Facebook. In the Silver package, we also include Twitter, in addition to Instagram, Facebook, and LinkedIn. At the end of the cycle, you will also receive more content with the Silver package, as we will transfer to you 45 unbranded creatives and 30 write-ups for posts, whereas in the Bronze package offers only 20 unbranded creatives and 10 write-ups.
What is the difference between the Silver package and the Gold package?
The Gold package includes 120 social mentions, whereas the Silver package includes only 75 social mentions. The Gold package covers five social platforms: Instagram, LinkedIn, Facebook, Twitter and Google My Business. In the Silver package, we do not mention your brand on Google My Business. The Gold package is far more valuable because of the direct endorsement on Google's own social platform. At the end of the cycle, you will also receive more content with the Gold package: we will transfer to you 60 unbranded creatives and 40 write-ups for posts, whereas in the Silver package offers only 45 unbranded creatives and 30 write-ups that you can rebrand, recycle and repost on your own channels.
What inputs are you expected to provide?
In order to prepare the creatives for each campaign, we request you to share the latest and highest quality photos of your resort. The photos should be raw, high resolution, unedited, and unbranded, if possible. We will undertake all finishing and enhancements on our end. We will also use photos from our own in-house footage, where relevant and applicable to your resort.
Get in touch
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