SILVER PACKAGE
Deliverables
Ayurooms will deliver the following over a 30-day cycle:
75 Third-Party Mentions
✓ 15 mentions on Instagram posts
✓ 15 mentions on Instagram stories
✓ 15 mentions on Facebook posts
✓ 15 mentions on LinkedIn posts
✓ 15 mentions on Twitter with backlink
45 Creatives
✓ 15 creatives for Instagram post
✓ 15 creatives for Instagram stories
✓ 15 creatives optimized for Twitter
Wellness Writing
✓ 15 write-ups for Instagram posts
✓ 15 write-ups optimized for Twitter
Monthly Report
In addition to the above, we will provide you with a written report on:
✓ Top 7 performing posts & stories
✓ Top performing hashtags
✓ Lessons learned from recent posts
✓ Best practices for improving results
Finally, at the end of each cycle, we will transfer all creatives and digital assets to you, unbranded, so that your marketing team can rebrand them and repost them.
75 Third-Party Mentions
✓ 15 mentions on Instagram posts
✓ 15 mentions on Instagram stories
✓ 15 mentions on Facebook posts
✓ 15 mentions on LinkedIn posts
✓ 15 mentions on Twitter with backlink
45 Creatives
✓ 15 creatives for Instagram post
✓ 15 creatives for Instagram stories
✓ 15 creatives optimized for Twitter
Wellness Writing
✓ 15 write-ups for Instagram posts
✓ 15 write-ups optimized for Twitter
Monthly Report
In addition to the above, we will provide you with a written report on:
✓ Top 7 performing posts & stories
✓ Top performing hashtags
✓ Lessons learned from recent posts
✓ Best practices for improving results
Finally, at the end of each cycle, we will transfer all creatives and digital assets to you, unbranded, so that your marketing team can rebrand them and repost them.
Pricing
The Silver package costs: INR 35,000 + GST
Frequency of posts
The Silver package includes 15 posts (one every two days) across four social platforms: Instagram, LinkedIn, Facebook and Twitter. In addition, there will be 15 stories posts (one every two days) on Instagram tagging your resort's profile.
It is worth noting that the 15 tweets will include a backlink to your website. This will help to strengthen your website's SEO ranking because tweets are monitored and crawled by Google. Over time, your "domain authority" will also improve because Ayurooms will be publicly authenticating your resort as a premium provider of Ayurveda and holistic health.
We will publish the posts at different times, to reach different geographies and audiences. We will monitor posts closely and adjust the schedule of posts based on results.
It is worth noting that the 15 tweets will include a backlink to your website. This will help to strengthen your website's SEO ranking because tweets are monitored and crawled by Google. Over time, your "domain authority" will also improve because Ayurooms will be publicly authenticating your resort as a premium provider of Ayurveda and holistic health.
We will publish the posts at different times, to reach different geographies and audiences. We will monitor posts closely and adjust the schedule of posts based on results.
Why social mentions matter
Third-party mentions (TPMs) of your brand on social media are extremely valuable, not only in the eyes of your potential customers, but also, in the eyes of Google, Facebook, Instagram and other major social platforms. They decide who sees your content, where and when. When a company promotes its own brand on social media, it has limited reach and impact because every business is doing the same: promoting themselves only. However, when a neutral third party, such as Ayurooms, mentions and promotes your brand, Google and the respective social platforms begin to notice and accordingly reward your brand with greater visibility on social media and elsewhere: more impressions, more likes, more followers, more website visitors and better ranking on search engines.
Our Silver Package includes at least 75 social mentions, i.e. endorsements of your brand by Ayurooms on our social media channels, especially Instagram. We will explicitly name your resort in 30 unique posts, published on four platforms: Instagram, Facebook LinkedIn, and Twitter. In addition, we will tag your resort and mention your resort's location on all posts and 15 Instagram stories, so that our followers and other audiences can directly find your resort's profile on Instagram and other platforms.
Our Silver Package includes at least 75 social mentions, i.e. endorsements of your brand by Ayurooms on our social media channels, especially Instagram. We will explicitly name your resort in 30 unique posts, published on four platforms: Instagram, Facebook LinkedIn, and Twitter. In addition, we will tag your resort and mention your resort's location on all posts and 15 Instagram stories, so that our followers and other audiences can directly find your resort's profile on Instagram and other platforms.
Branding of creatives
All creatives used throughout the campaign will be marked with the Ayurooms monogram or logo. Please visit Ayurooms on Instagram to see examples of our post. The creatives should not contain your branding for three reasons:
1. Each post must be perceived as a neutral, third party endorsement of your resort. By placing the Ayurooms mark on an image, it effectively functions as a "mark of approval."
2. We do wish to create any conflict with your brand image, brand guidelines or logo usage guidelines. Therefore, in order to avoid using your logo incorrectly, we will simply not use it.
3. The images and posts on Ayurooms social media is designed to look distinct from other travel companies and those of our partner resorts. If our content and your content have the same branding, it will be clear that we are being paid to endorse you. It is better to avoid this perception, so that the post appears as neutral and independent as possible.
1. Each post must be perceived as a neutral, third party endorsement of your resort. By placing the Ayurooms mark on an image, it effectively functions as a "mark of approval."
2. We do wish to create any conflict with your brand image, brand guidelines or logo usage guidelines. Therefore, in order to avoid using your logo incorrectly, we will simply not use it.
3. The images and posts on Ayurooms social media is designed to look distinct from other travel companies and those of our partner resorts. If our content and your content have the same branding, it will be clear that we are being paid to endorse you. It is better to avoid this perception, so that the post appears as neutral and independent as possible.
Videos
Instagram reels, short films, and IGTV content are not included in the Silver Package. However, you may request these as "adds-on" with additional costs.
Add-ons
Instagram allows videos to be posted in various formats: stories, reels, short films as native posts, and IGTV for films exceeding one minute in length. Ayurooms offers editorial services for all such films. Our charges are follows:
- Video Story (15 sec): INR 2,000 + GST
- Instagram Reel (30 sec): INR 3,000 + GST
- Short Film (40 to 60 sec): INR 4,000 + GST
- Long Film (1 to 3 min): INR 8,000 + GST
We also offer photography and videography services. We have both a foreign European team as well as a domestic Indian team, both of which offer outstanding photography and videography skills. Our European team has the added advantage of being able to shoot high-quality footage of wellness treatments, without having to hire external models. Contact us for details.
- Video Story (15 sec): INR 2,000 + GST
- Instagram Reel (30 sec): INR 3,000 + GST
- Short Film (40 to 60 sec): INR 4,000 + GST
- Long Film (1 to 3 min): INR 8,000 + GST
We also offer photography and videography services. We have both a foreign European team as well as a domestic Indian team, both of which offer outstanding photography and videography skills. Our European team has the added advantage of being able to shoot high-quality footage of wellness treatments, without having to hire external models. Contact us for details.
Reporting
At the end of every cycle or campaign, we will give you a report that highlights the top performing posts and the reasons why they performed well. We will also share the top performing hashtags, so that your own social media team may use these. We will also share lessons learned and best practices, which your social media team can apply.
Commitment
There is no monthly commitment or retainer expected. You can opt-out of this service at any time.
More Packages
Bronze Package✓ 10 mentions on Instagram stories
✓ 10 mentions on Instagram posts ✓ 10 mentions on Facebook posts ✓ 10 mentions on LinkedIn ✓ Report on top 5 posts ✓ Report on hashtags & key lessons ✓ All content transferred to you |
Gold Package✓ 20 mentions on Instagram stories
✓ 20 mentions on Instagram posts ✓ 20 mentions on Facebook posts ✓ 20 mentions on LinkedIn ✓ 20 mentions on Twitter ✓ 20 mentions on Google My Business ✓ All content transferred to you |
Questions & Answers
What is the difference between the Bronze package and the Silver package?
The Silver package includes 75 social mentions, whereas the Bronze package includes only 40 social mentions. The Bronze package includes coverage on three social platforms: Instagram, LinkedIn, and Facebook. In the Silver package, we also include Twitter, in addition to Instagram, Facebook, and LinkedIn. At the end of the cycle, you will also receive more content with the Silver package, as we will transfer to you 45 unbranded creatives and 30 write-ups for posts, whereas in the Bronze package offers only 20 unbranded creatives and 10 write-ups.
What is the difference between the Silver package and the Gold package?
The Gold package includes 120 social mentions, whereas the Silver package includes only 75 social mentions. The Gold package covers five social platforms: Instagram, LinkedIn, Facebook, Twitter and Google My Business. In the Silver package, we do not mention your brand on Google My Business. The Gold package is far more valuable because of the direct endorsement on Google's own social platform. At the end of the cycle, you will also receive more content with the Gold package: we will transfer to you 60 unbranded creatives and 40 write-ups, whereas in the Silver package offers only 45 unbranded creatives and 30 write-ups that you can rebrand, recycle and repost on your own channels.
What inputs are you expected to provide?
In order to prepare the creatives for each campaign, we request you to share the latest and highest quality photos of your resort. The photos should be raw, high resolution, unedited, and unbranded, if possible. We will undertake all finishing and enhancements on our end. We will also use photos from our own in-house footage, where relevant and applicable to your resort.
Get in touch
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