Last updated: 2nd November 2021
REELS COMPETITION
Ayurooms invites you to create and submit short videos (60 seconds or less) that can be used for Instagram Reels and/or YouTube Shorts. Here are the details of this competition:
Objectives
Deliverables
Deadlines
Prize Money
Font Guidelines
Brand Guidelines
Terms and Conditions
Submissions Process
Application Form
We invite you to visit this page regularly for updates. Links and dropbox folders will also be updated, from time to time, with new content for you to use in your creative submissions.
Objectives
Deliverables
Deadlines
Prize Money
Font Guidelines
Brand Guidelines
Terms and Conditions
Submissions Process
Application Form
We invite you to visit this page regularly for updates. Links and dropbox folders will also be updated, from time to time, with new content for you to use in your creative submissions.
Objectives
Whatever you do, whatever you create, whatever you perform, and wherever you direct your energy, attention and focus, you should have a clear objective or multiple objectives. Your objective may be to obtain more work, higher paying work, steady or stable work, more creative work, and other such monetary or personal objectives; but it is also important for each of us to have higher objectives, where we align ourselves with a higher purpose, such as impacting lives and inspiring positive action.
Ayurooms is fundamentally concerned with promoting Ayurveda, yoga, wellness travel and health tourism, and thereby benefiting people's lives within and outside India. We have over 60 partner resorts in India, which include many of the top hospitality brands in India and the best destinations for Ayurveda and holistic health.
With your assistance and creativity, and through the videos and creative works that you produce for Ayurooms, we aspire to achieve the following:
1. Promote India as the world's best destination for Ayurveda, yoga and holistic health.
2. Inspire Indians to travel within India and to visit destinations that will benefit their health.
3. Educate people about Ayurveda and how it can improve their quality of life.
4. Position Ayurooms as the best online platform for discovering health and wellness resorts.
5. Inform people globally that India is open, safe, and ready to receive tourists.
6. Showcase the wide range of wellness resorts in India, from budget-friendly destinations to premium resorts to luxury resorts.
By participating in this competition, you are contributing to the all-important mission of transforming lives by helping people to discover India's best health resorts and to adopt an Ayurveda lifestyle and mindset.
This is not just about getting a job or more business. It is a cause of the highest order, if you believe in the greatness of India, the importance of tourism for the health of the Indian economy, and the potential of India's medicinal heritage, namely Ayurveda and yoga, to change the world for the better.
Learn more: Mission of Ayurooms
Ayurooms is fundamentally concerned with promoting Ayurveda, yoga, wellness travel and health tourism, and thereby benefiting people's lives within and outside India. We have over 60 partner resorts in India, which include many of the top hospitality brands in India and the best destinations for Ayurveda and holistic health.
With your assistance and creativity, and through the videos and creative works that you produce for Ayurooms, we aspire to achieve the following:
1. Promote India as the world's best destination for Ayurveda, yoga and holistic health.
2. Inspire Indians to travel within India and to visit destinations that will benefit their health.
3. Educate people about Ayurveda and how it can improve their quality of life.
4. Position Ayurooms as the best online platform for discovering health and wellness resorts.
5. Inform people globally that India is open, safe, and ready to receive tourists.
6. Showcase the wide range of wellness resorts in India, from budget-friendly destinations to premium resorts to luxury resorts.
By participating in this competition, you are contributing to the all-important mission of transforming lives by helping people to discover India's best health resorts and to adopt an Ayurveda lifestyle and mindset.
This is not just about getting a job or more business. It is a cause of the highest order, if you believe in the greatness of India, the importance of tourism for the health of the Indian economy, and the potential of India's medicinal heritage, namely Ayurveda and yoga, to change the world for the better.
Learn more: Mission of Ayurooms
Deliverables
The purpose of this competition is to (a) observe and assess your creativity; (b) determine how well you understand of the Ayurooms brand; and (c) confirm that you have the skills and competencies to perform future work for Ayurooms.
In order for Ayurooms to perform the above assessments, we request you to submit at least three videos (up to 60 seconds each), reflecting different themes related to Ayurooms: beautiful resorts, happy customers, amazing Ayurvedic treatments, delicious food, and/or a medley of these different elements.
Note: There is no limit on the number of videos you can submit, but we expect a minimum of three.
In order for Ayurooms to perform the above assessments, we request you to submit at least three videos (up to 60 seconds each), reflecting different themes related to Ayurooms: beautiful resorts, happy customers, amazing Ayurvedic treatments, delicious food, and/or a medley of these different elements.
Note: There is no limit on the number of videos you can submit, but we expect a minimum of three.
Deadlines
The deadline for submitting a first cut of your work is Monday, 8th November, 2021.
After submitting your works, Ayurooms may request up to three iterations to ensure that your submissions align with the Ayurooms brand image and identity and, also, are suitable for publishing online.
The final deadline for all final cuts is Friday, 26th November, 2021.
Winners will be announced on Wednesday, 1st December 2021. Prize money will be distributed thereafter via bank transfer and winners will be announced on this page and on Ayurooms social media.
Ayurooms reserves the right to adjust deadlines and other dates, based on submissions received and other considerations.
After submitting your works, Ayurooms may request up to three iterations to ensure that your submissions align with the Ayurooms brand image and identity and, also, are suitable for publishing online.
The final deadline for all final cuts is Friday, 26th November, 2021.
Winners will be announced on Wednesday, 1st December 2021. Prize money will be distributed thereafter via bank transfer and winners will be announced on this page and on Ayurooms social media.
Ayurooms reserves the right to adjust deadlines and other dates, based on submissions received and other considerations.
Prize Money
Ayurooms will award multiple prizes to the top performing contributors, as follows:
1st Prize: INR 2,500
2nd Prize: INR 1,000
3rd Prize: INR 500
4th Prize: INR 250
Winning this competition does not guarantee future work with Ayurooms.By the same token, if you do not win the competition but your videos prove to be of very high quality and align with the Ayurooms mission and brand, then it is highly likely that you will be invited to do more work for Ayurooms.
1st Prize: INR 2,500
2nd Prize: INR 1,000
3rd Prize: INR 500
4th Prize: INR 250
Winning this competition does not guarantee future work with Ayurooms.By the same token, if you do not win the competition but your videos prove to be of very high quality and align with the Ayurooms mission and brand, then it is highly likely that you will be invited to do more work for Ayurooms.
Font Guidelines
Ayurooms uses a wide variety of fonts, depending on the situation. Here below is a list of fonts that may be used on Ayurooms social media, videos, creatives and other use cases.
Tenor Sans
The word "AYUROOMS" that appears in our logo uses Tenor Sans. We like Tenor Sans for titles and headings.
Muli
Although Muli does not feature in our Brand Guidelines, we have used Muli in our brochures, creatives and other places. Muli may be used for sentences, paragraphs, and other text (non headings).
Lato
Lato is a font recommended in our Brand Guidelines for paragraphs, sentences and main body text. We have been using this font increasingly in recent work.
Lora
Lora is a font recommended in our Brand Guidelines for headings and titles, but we almost never use it.
Savoy
Savoy is an Apple font and also a paid font for non-Apple PCs devices. We use Savoy primarily for hashtags on our social media creatives but also in select videos.
Having said the above, you have creative freedom to use different fonts than the ones named above. We are primarily concerned with the quality of materials that you select and the emotions and vibe that your videos evokes.
Tenor Sans
The word "AYUROOMS" that appears in our logo uses Tenor Sans. We like Tenor Sans for titles and headings.
Muli
Although Muli does not feature in our Brand Guidelines, we have used Muli in our brochures, creatives and other places. Muli may be used for sentences, paragraphs, and other text (non headings).
Lato
Lato is a font recommended in our Brand Guidelines for paragraphs, sentences and main body text. We have been using this font increasingly in recent work.
Lora
Lora is a font recommended in our Brand Guidelines for headings and titles, but we almost never use it.
Savoy
Savoy is an Apple font and also a paid font for non-Apple PCs devices. We use Savoy primarily for hashtags on our social media creatives but also in select videos.
Having said the above, you have creative freedom to use different fonts than the ones named above. We are primarily concerned with the quality of materials that you select and the emotions and vibe that your videos evokes.
Resources
Ayurooms Logos and Brand Manual
For complete access to the Ayurooms Dropbox with raw materials and content for this competition, you are requested to read our Terms and Conditions and submit the Application Form below.
For complete access to the Ayurooms Dropbox with raw materials and content for this competition, you are requested to read our Terms and Conditions and submit the Application Form below.
Terms and Conditions
1. Compensation: There is no remuneration, stipend or monetary compensation for participating in this competition, apart from the Prize Money that will be awarded to winners of the competition who will be selected by Ayurooms.
2. Intellectual Property: Upon submitting your work (reels, shorts, video clips) to Ayurooms, you completely transfer all Intellectual Property rights and ownership of your submitted work to Ayurooms and relinquish any claims to the same. This means that Ayurooms owns your submissions to this competition and Ayurooms may post it on social media, and you do not have any copyright claim over the work submitted to Ayurooms.
3. Ownership of Raw Materials: "Raw Materials" includes any videos, photos, logos, information or any other content that Ayurooms provides to you (the creator / editor / participant) in order to create the reels, shorts or other videos for Ayurooms. You understand and agree that Ayurooms retains both ownership and copyrights of all Raw Materials that are provided to you, and that you are only permitted to use these Raw Materials for the purpose of this competition.
4. Confidentiality: You understand and agree that any links, folders, content and Raw Materials that Ayurooms shares with you for the purpose of this assignment is strictly confidential and may not be shared with anyone without written permission from Ayurooms.
5. Informed Consent: You understand the Objectives. You agree to the Deliverables and Deadlines.
2. Intellectual Property: Upon submitting your work (reels, shorts, video clips) to Ayurooms, you completely transfer all Intellectual Property rights and ownership of your submitted work to Ayurooms and relinquish any claims to the same. This means that Ayurooms owns your submissions to this competition and Ayurooms may post it on social media, and you do not have any copyright claim over the work submitted to Ayurooms.
3. Ownership of Raw Materials: "Raw Materials" includes any videos, photos, logos, information or any other content that Ayurooms provides to you (the creator / editor / participant) in order to create the reels, shorts or other videos for Ayurooms. You understand and agree that Ayurooms retains both ownership and copyrights of all Raw Materials that are provided to you, and that you are only permitted to use these Raw Materials for the purpose of this competition.
4. Confidentiality: You understand and agree that any links, folders, content and Raw Materials that Ayurooms shares with you for the purpose of this assignment is strictly confidential and may not be shared with anyone without written permission from Ayurooms.
5. Informed Consent: You understand the Objectives. You agree to the Deliverables and Deadlines.
Submissions Process
Application Form
By submitting the Application Form below, you hereby confirm that you have read and understood all the information provided above and you agree to the Terms and Conditions.
If you do not understand any of the Terms and Conditions, please contact the CEO of Ayurooms for clarification before submitting the form below. After submitting the Application Form, you will receive an email with a link to all the footage that is being provided for this competition.
If you do not understand any of the Terms and Conditions, please contact the CEO of Ayurooms for clarification before submitting the form below. After submitting the Application Form, you will receive an email with a link to all the footage that is being provided for this competition.